Do you need a compact introductory or refresher package on ethical pharmaceutical marketing? Familiarize yourself with the guidelines and procedures governing pharmaceutical marketing in 60 minutes with this webinar!

Target group

The training is aimed especially at new employees of pharmaceutical companies and communication and advertising agencies working in pharmaceutical marketing, sales and health communication.

The training is also a good way to prepare for the Code of Ethics web test. 

Trainer

The trainer of the webinar is a Senior Expert, specializing in the topic, lawyer Jaakko Laurila from Pharma Industry Finland.

Content and materials

• Control of drug marketing
• General principles of the Ethical guidelines for the pharmaceutical industry
• Monitoring system
• Information vs marketing
• Marketing to healthcare personnel
• Marketing and health information for consumers
• Things to consider in digital marketing and social media

We recommend that you familiarize yourself with the Code of Ethics by Pharma Industry Finland before the webinar. You can find the material here.

Price and registration

The price of the webinar recording is 150 € (+ VAT). The recording was filmed on May 8, 2023. Its duration is about 1 hour.

After registration, you will receive a confirmation email with instructions of logging in to e-learning environment with a personal user account. The training is available for 31 days from registration.

Please read the change and cancellation terms before registering under: Instructions for participants. Pharmaca reserves the right to make changes to the course.

Test your knowledge with Code of Ethics in Finland web test!

To ensure your learning, we recommend also ordering the Code of Ethics web test. It is an easy-to-use multiple-choice test that tests your knowledge of ethical pharmaceutical marketing. You can familiarize yourself with the more detailed content of the web test here.

You can now buy the webinar recording + online test together and get a cheaper price!

• Code of Ethics in Finland webinar recording + Code of Ethics Web Test = 285 € + VAT
  (normal price 360 € + VAT)

We have expanded the registration features and sped up the invoice processing. In this training, you can use card payment and make a group registrations. When using the promotional code, please check that the final price is correct. If you chose an invoice as the payment option, it will be generated automatically based on the information you provide. Please also add the PO number when registering. Please use the company search on the form as a priority.